Meal kits have become one of the biggest trends in food retail in recent years, with dozens of new companies cropping up and even traditional retailers jumping on the bandwagon, hoping to cash in on time-strapped consumers who are seeking easy, healthy meals.
Tovala, a gourmet meal-kit service that uses a smart oven, is hoping to swoop in and woo these customers on the assumption that they still crave good food and convenience.
The Tovala oven is a countertop machine that combines four types of appliances: a broiler, a steamer, an oven, and a toaster. The oven is Wi-Fi-enabled and connects to an app with hundreds of recipes. The user simply needs to select a recipe on the app or scan the barcode on one of the service's prepared meals, and the oven will then do all of the work.
In February, Tovala received an undisclosed amount of funding from the food giant Tyson Foods. The capital raised was to be used to support Tovala's growth, including adding staff across all departments, geographic expansion, and investment in product, operations, technology, and marketing, Tovala said in a press release at the time.
On Tuesday, Tovala launched its new and improved second-generation machine, which is lighter than its predecessor and has a new function that enables users to cook without using the app. The first machine was rolled out in 2017.
(To read more about Hanbury and Tyler's in-depth review, please visit the link to the original article below)
Tovala is more convenient than a meal kit and healthier than a microwave meal. It's an efficient solution to healthy cooking at home.
But you need to be prepared to fork up for these dishes. While the economics might make sense if you live in a city where groceries prices are high, it is harder to justify elsewhere.
That said, if it can give you back your evenings and even save your marriage, maybe it's worth taking the hit.